Client Success

Client Spotlight

From the Stress of disorganization to record profit margins: The Brick Bro Joe story

Joe, the owner of Brick Bro Joe, had a busy business with plenty of work requests, but things were chaotic. Revenue was up 6.2% from the previous year, yet there were still missed jobs and lots of stress from being disorganized. Joe had a few key goals: he wanted to bring in more revenue, pass off jobs he didn’t have time for, and most of all, get organized. At the time, he didn’t have a clear picture of his finances or how much he was truly earning.

The Challenges:

Getting quotes out quickly to potential clients
Finding reliable help for bigger projects
Scheduling jobs accurately due to unexpected delays
Keeping records organized
Managing business finances effectively

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Revenue Growth in Year One

Joe’s total revenue shot up by 75%, and the business maintained a healthy profit margin of 41%.

2023: First Year Partnering with Better Business Performance

When we started working together, we put systems in place to turn things around fast. Here’s what we achieved by the end of 2023:

Revenue Growth: Joe’s total revenue shot up by 75%, and the business maintained a healthy profit margin of 41%.
Website & CRM Setup: We revamped the business website, making it easier for customers to reach out. We also implemented a CRM system (Jobber) to track work requests, organize quotes, and keep records.
Streamlined Finances: We overhauled bookkeeping and expense tracking, separating Joe’s personal and business finances. Joe could now pay himself consistently while keeping the business account stable.
Quote Efficiency: With our new processes, Joe handled 564 work requests and completed 350 quotes, with a 75% approval rate.

By the end of the year, Joe had more control over his business, from knowing his finances to having a clear handle on upcoming jobs and timelines. He also learned to outsource projects, turning what was once ‘extra’ work into profitable partnerships.

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Profit Margin Increase in Year Two

Total revenue rose another 45% and profit margins grew by 22%.

2024: Second Year of Transformation

Our work together continued to pay off in 2024, with even more growth and improvements. This year, Joe focused on expanding his business team and getting even more organized. Here’s what happened:

Continued Revenue Growth: Total revenue rose another 45%, with a 32% increase from employees and a 12% rise from subcontractors. Profit margins also grew by 22%.
Added Office Support: We brought in a part-time office manager, allowing Joe to focus on business development while the manager tracked quotes, jobs, and invoices.
Customer Outreach: To bring back past clients, we launched email campaigns that kept Joe’s business top of mind and boosted returning customers.
Financial Planning for the Future: With solid growth in revenue and profits, Joe could now invest in retirement and fine-tune his tax strategy.

In 2024, Joe processed 786 work requests, sent out 581 quotes, and landed a 63% approval rate.

With better systems and staff in place, Joe had finally bought back his time. He could focus on growing Brick Bro Joe while trusting his team to handle the daily operations and details.

Looking Ahead

Over two years, Joe’s business has become something completely different. He’s gone from feeling overwhelmed to having a structured, scalable operation. If Joe needs information on anything, he knows where to find it or who to ask. Now, he has the time, the systems, and the right team to keep growing Brick Bro Joe. Working together with Better Business Performance helped Joe take control of his business and transform it into a thriving operation

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